AXQ
Diagnostic
2 to 3 weeks
Design and Build
6 to 10 weeks
Handover
Built in throughout
We begin by diagnosing the current state of your partner programme. We identify where the commercial machinery is stuck and whether the investment is justified. This is the critical first step in ensuring the programme is built for revenue, not just logos.
The core of the programme is developed here. We build the commercial logic, co-sell readiness, and field alignment into a structured framework. This phase is scoped after the diagnostic and delivered with a clear end date and named outcomes.
We ensure a smooth transition by handing over the frameworks, operating model, and CRM configuration. This is not a document drop at the end, but a handover of the commercial machinery so your team can run the programme independently.
Four Principles
Direct Access to John
Every engagement is run by the senior partner you met. We provide direct access to John Bates, ensuring that your commercial logic is handled by a single, accountable point of contact.
Scoped Blocks
We define clear pieces of work with named outcomes and end dates. This ensures that every engagement is scoped after the diagnostic, not at the point of sale.
Written Frameworks
Everything is documented and written down. You keep the frameworks and nothing depends on me still being around. This ensures long-term commercial sustainability.
Commercial Accountability
If the programme cannot be tied to pipeline, it is not finished. We ensure that every framework is built to deliver measurable commercial results.