About AXQ
Operator-led. Not slideware.
AXQ is John Bates, working directly with founders and commercial leaders at technology companies in Europe, and at US companies moving into it. Based in the UK, working across Europe.
The operator
Built revenue across four careers.
Marketing director for a £12M global events portfolio. Launched Telegraph Business Events. Scaled Pioneer to fifteen staff and £900k, then sold it. Five years running EMEA partner go-to-market for AWS, Microsoft, Cisco, Google and Nvidia at TD SYNNEX.
AXQ brings those together: go-to-market strategy, partner ecosystems, executive events and the Revenue Engine, an agent-built pipeline system first proven on AXQ's own business.
The work is done directly, not passed to a junior team. When a programme needs more hands, AXQ brings in trusted associates and is building a founding team.
Full experience →How we work
Engagement shapes.
In the seat
Full-time for a defined period, covering a vacancy, a launch or a turnaround.
Part of the week
An agreed number of days each week. A seat, not a project, compared against hiring rather than consulting.
One job, done properly
A programme design, a market entry, a Revenue Engine or an executive programme, with a clear end.
Principles
What you can expect.
Operators, not slideware
Agents draft, people act
Measured in pipeline
Honest about fit
Forty-five minutes, no pitch.
Bring the expansion plan, the stalled programme or the empty pipeline. You will leave with a second opinion and a next step.