Free guide · UK First
Sequencing European entry, in eight pages.
Most wasted European spend happens in the first ninety days, before a single sale. This short guide sets out the order to enter Europe, why the UK goes first, and how to tell it is working.
What's inside
Five things the guide covers.
Five decisions, not one
How the UK, DACH, France, Iberia and Italy differ in cost, timeline and failure mode.
Why the UK first
The cheapest place to find out whether you have a European business.
The first hire
Why you need an architect who can build partner infrastructure, not a bag-carrier.
Four failure modes
The mistakes that burn the first year, and how to avoid them.
Leading indicators
What to measure in the first six months, before revenue shows it.
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