Europe Entry · For US technology companies
The first person on the ground in Europe.
For founders and revenue leaders with Europe ahead of them and nobody there yet. AXQ builds the entry plan and the partner base, then either runs the region or hands it to your hire.
The gap
Three usual options. None of them fits.
Hire a country manager
Expensive, slow to recruit, and very costly if the first hire is wrong.
Use a large systems integrator
Built for delivery, not for building your go-to-market. You become one line item among hundreds.
Hire a consultancy
You get a strategy. Nobody executes it.
AXQ sits in the gap: an operator who builds and runs the entry, then hands it on.
Sequencing
Europe is five decisions, not one.
| Market | Model | Why |
|---|---|---|
| UK | Direct and partner hybrid | The lowest-friction place to validate demand |
| DACH | Partner-led | Technical and compliance complexity favours local partners |
| France | GSIs and niche boutiques | Enterprise buying runs through integrator relationships |
| Iberia and Italy | Value-added distribution | Distribution aggregates a fragmented partner landscape |
Sequenced well, a budget that would fund two or three direct hires can open five markets within a year. The real constraint is whether the first person can recruit and enable partners.
Why the UK first
The cheapest place to find out.
No translation
Your materials, contracts and team work from day one.
Familiar foundations
Common law and accounting practices a US company already understands.
Partners in one city
The major partner networks are concentrated in London.
Flexible hiring
Easier to hire, and to change course, than most of the continent.
What goes wrong
Four failure modes.
Hiring a bag-carrier, not an architect
Paying for advice, not execution
Overinvesting before the model is proven
Handing the market to an integrator
What we measure
Leading indicators in the first six months.
Co-sell mapping calls
Your sellers and partner sellers working named accounts together.
Partner-sourced pipeline
Attributed properly from the first deal.
Cost of the next market
By the end of two quarters, entering the next market should cost less than the last.
Enablement speed
How quickly a new partner can sell without help.
Get the sequencing right first.
Engagements are a fee for the market-entry build or a fractional arrangement, and both can convert to a permanent country lead.